I’m Josefina—Sydney based Product Designer with 5+ years of combined experience. I work at the intersection of design and storytelling shaping intuitive, human-centered experiences.
Latest projects
I can help with
Product Design
With experience across banking, fitness, and tech, I've led complex onboarding flows, helped build an IoT-powered fitness product, and helped shape UX culture within a growing startup. My work balances strategy, clarity, and user-centered design.
Product Design
With experience across banking, fitness, and tech, I've led complex onboarding flows, helped build an IoT-powered fitness product, and helped shape UX culture within a growing startup. My work balances strategy, clarity, and user-centered design.
Graphic & Brand Design
I build brands through story. I turn concepts into visual worlds that feel clear, expressive, and intentional—always guided by narrative.
Graphic & Brand Design
I build brands through story. I turn concepts into visual worlds that feel clear, expressive, and intentional—always guided by narrative.
Journal
[0]
Sharing the advice, tips and tricks I'd wish I had when I was just starting out as a professional in the design field.